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Marketing TpT Products

Awesome Photo Hacks for Taking Quality Pictures of Your TpT Products

It’s hard to stand out on TeachersPayTeachers because there are so many amazing teacher authors with awesome products. That’s why it’s so important to put time into making your pictures look perfect. These photo hacks will help you make your TpT thumbnails stand out, Instagram posts get tons of likes and Pinterest pictures repinned.

It's hard to stand out on TeachersPayTeachers but these photo hacks will help you showcase your product and produce sales! Read to find out my favorite photo hacks and tips!

Equipment

It’s not necessary to use fancy equipment to take an amazing photo! Here’s what I’ve found that works great for my pictures.

  • iPhone to take the picture. I got a super fancy camera about a year ago and I have to be honest, I’ve used it maybe a handful of times. It’s much easier (and practical) to just whip out my iPhone and snap the shot, especially if it’s during class time.
  • I recently bought a Portable Diva Ring Light (affiliate link) to make my lighting brighter when taking pictures. It fits right on my phone and has 3 adjustable light settings.
  • This TriPod Stand (affiliate link) makes it easy to steady your camera, take videos or film time-lapse. It comes with a remote and is an easy set up for your iPhone.
  • When photographing a product, use a poster paper as a background. I like to use white but you can also use other colors that would work with your brand.


(affiliate links: by purchasing from these links I earn a slight commission at no additional cost to you. Thank you for supporting my business.)

Staging

  • When staging your photos, showcase your product in the center (or off-center a bit) and add in some additional pieces that’ll add to your display. For example, if your product needs to be colored, stage some crayons or colored pencils next to the sheet.

It's hard to stand out on TeachersPayTeachers but these photo hacks will help you showcase your product and produce sales! Read to find out my favorite photo hacks and tips!

General Tips

  • Try to capture your product in the natural light.
  • Print out your product and set it up how it’ll look finished.
  • Fill out your sheet or use a completed product one of your students has filled out.
  • If you’re lucky enough to have a newer iPhone, use portrait mode. This makes the product stand out and the background look blurred.
  • Take multiple of the same picture. I like to take a regular photo, a square photo (for Instagram), a portrait photo and a landscape photo. That way, there’s bound to be at least one that will work for each platform.

What photo hacks would you add to this list?

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How to Use Group Boards on Pinterest to Market TpT Products

How to Use Tailwind to Market TpT Products

Why You Should Have a Teacher Instagram

Tips to Get Your Product Noticed on TpT

 

How to Use Group Boards on Pinterest to Market TpT Products

By now, you’ve probably heard that Pinterest is a great way to get your content into the universe and if you haven’t heard.. now you know! I repeat – Pinterest is a great way to get your amazing content into the universe! Pinterest is so valuable because it’s a visual search engine, which means it’s a perfect place to market your products on TeachersPayTeachers. An awesome feature of Pinterest are group or collaborative boards. I’m here to share how you can use these type of boards on Pinterest to market your products.

You may also want to Read how to use Tailwind and Tailwind tribes to benefit your TpT store.

Pinterest is a great way to showcase your TpT products and using group boards on Pinterest can help you gain more exposure to those products! Read how to use group boards to market your products and find my group board in this post!

What is a group board?

A group board is a board on Pinterest where multiple collaborators can contribute pins to the same board. Group boards can consist of a few people or a ton of people. The more people, the more exposure to your pins and ultimately your products on TpT.

How do I join?

There’s a couple of ways to join group boards. One way to find group boards within your niche is through Pingroupie.com. Here, you put in your category (I put in education) and then you can search terms that are in the board title such as TpT. When I search these terms, 213 TpT boards show up! From there, you hover over the description to see what the board is exactly about and the rules for the specific board. Most of the descriptions include an email for the creator of the board where you can email to join or just simply write them a message through Pinterest!

Another way to join is to browse your favorite accounts on Pinterest and see if they belong to any group boards. Click into the board and see if there is an email to contact the creator or send them a direct message on Pinterest.

Pinterest is a great way to showcase your TpT products and using group boards on Pinterest can help you gain more exposure to those products! Read how to use group boards to market your products and find my group board in this post!

Group Board Benefits

The benefit of group boards is similar to Tailwind Tribes, which is to get your content out to a larger audience. Other collaborators in the group boards may see your pin and repin. This gets your pin out to their followers! Woohoo! From personal experience, my most popular pins are repinned from the group boards that I am apart of.

Tip for Pinning your TpT Products

Create a separate image for your TpT product pin instead of just using the cover you use on TpT. Pins do better when they are longer so I use the canva dimensions and create the picture for my pin on there. You can also create it on powerpoint and adjust the sizing (I use 9.5 by 15 inches).

Pinterest is a great way to showcase your TpT products and using group boards on Pinterest can help you gain more exposure to those products! Read how to use group boards to market your products and find my group board in this post!

Join my Group Board

I’ve always loved being apart of group boards but have never had the courage to start my own.. until now! If you’re a teacher who loves finding engaging lessons, hands on activities, and endless inspiration join my group board!

Pinterest is a great way to showcase your TpT products and using group boards on Pinterest can help you gain more exposure to those products! Read how to use group boards to market your products and find my group board in this post!

What do you love about group boards on Pinterest? Have you seen your pins reach a larger audience? Comment below!

Why You Should Have a Teacher Instagram

Instagram is my favorite social media platform to showcase my teaching life. Beautiful pictures on a page makes my heart happy! I’ve always loved Instagram for my personal life but recently found out that there is a whole teaching community on Instagram as well, so I created a business account for my One Kreative Kindergarten brand. Since then, I’ve steadily made new friends, gained followers and displayed my products for the teaching world to see.

Why You Should Have a Teacher Instagram

 

 

1. Showcase Your Products

Instagram is all about posting pictures right? This is the perfect way to show your TpT products in action! I like to post my students using my resources and then through my Link in Profile I can link to the TpT product in my store (resulting in more buyers!) Many teachers also use their stories and Instagram lives to show their products in action.

2. A Chance for More Exposure

When you join the Instagram teaching community, you make awesome friends! These people or other teachers who you inspire might repost your picture and then tag you resulting in more exposure. I love when I get tagged in a photo where my resource is being used in a classroom in another part of the world!

3. Instagram Pods

An Instagram Pod is a group of people in one group message on Instagram. Whenever somebody posts, they notify the group and all the group members like and comment on the post resulting in higher popularity of the post so that it can be seen by more teachers. I’m in a couple pods and I’ve noticed a much higher engagement in my posts.

 

Do you want to share your teaching life and TpT products with an awesome community? Create a teacher Instagram! Read all the reasons why you should here.

4. Unlimited Inspiration

One of my favorite things about Instagram for teachers is the endless inspiration. I’m constantly saving posts and learning new things and finding tips that I can use in my classroom. There are so many talented teachers out there who share their classroom with this community and I am so glad I am apart of it.

Tips

1. Post Pretty Photos

The prettier the photo, the more it’ll be noticed and liked and commented on by others. Think about lighting when you take the photo or use one of the filters Instagram has. My favorite filters are “Clarendon”, “Juno” and “Rise”.

2. Create a Business Account

By having a business account, you can get insights about your posts, stories and followers. You can also promote pictures to reach a wider range of people. Having a business account takes your brand to the next level. If you already have a teacher’s account, you can easily switch to a business account through account settings.

3. Hashtags

By using popular teaching hashtags like #teachersfollowteachers, your picture comes up when people search the hashtag. This is a great way for your account to be seen by other people and for you to gain followers!

Do you have a teacher Instagram? Why did you join?

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Tips to Get Your Product Noticed on TpT

 

How to Use Tailwind to Market TpT Products

If you browse Pinterest, listen to blogging podcasts or have taken a blog marketing course, you have probably heard about Tailwind! Tailwind is a Pinterest (and Instagram) scheduling tool so you can stay active on Pinterest without having to constantly, physically pin content. Since joining Tailwind, I’ve saved a TON of time which gives me more time to create products for TpT, complete DIY projects and write blog posts to help you!

Tailwind for Marketing TpT Products

What is Tailwind?

Like I mentioned above, Tailwind is a scheduling tool for Pinterest and Instagram. In this post, I’ll be focusing purely on Pinterest. When you sign up for Tailwind, you download a button that will show up on your internet browser. Then, when you’re on Pinterest browsing for pins you want to save to your boards, instead of pinning it right then and there, you click the Tailwind button to schedule your pin to go out at a different time (when your followers will more likely see it). Through the Tailwind website, you create a schedule of how many pins you want to go out each day, create drafts of pins to share, view your profile and weekly outreach and so much more.

Tailwind Features

There are many treasures Tailwind has to offer!

  • Scheduler: Customize your schedule or use the Smart Schedule
  • Profile Performance: Track your followers, pins and repins
  • Board Insights: Track each boards’ followers, pins, virality score and engagement
  • Pin Inspector: Track each pin you post
  • Tribes: Find quality posts and post your own content for others to post

Tailwind for Marketing TpT Products

Why You Need It

It’s beneficial to use Tailwind to market your TpT products because you can get your content out during the prime time, you can pin your product to multiple boards and set them to go out at different times, and you can join tribes to have others pin your content to their boards.

Join Tailwind (affiliate link) to gain back time and make your life easier!

Tailwind Tribes

Tailwind Tribes are a new feature of Tailwind. Basically, it’s a group of people who post their content to the tribe and then other members of the tribe can decide if they want to repin the post. You can join up to 10 tribes which gives you a higher chance of someone on the tribe reposting your content! When you join tribes, make sure you read the rules because each tribe is a little different.

Join My Tribe by searching Kindergarten Everything.

Do you have a TpT product you want to share? Tailwind can help you get out your content, save you time and collaborate with other teachers. Read how here.

Have you tried Tailwind? How do you use Tailwind to market your TpT products?

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Tips to Get Your Products Noticed on TpT

Starting a TpT Store: Step by Step Directions

Tips to Get Your Product Noticed on TpT

Since I started selling on TpT, I’ve learned a TON about creating products, designing covers, writing descriptions and marketing. I’ve used YouTubes, Pinterest and other teacher blogs to figure out everything that goes into putting a resource up on TpT. Though the most valuable research I’ve done was looking at well known TpT author’s stores and seeing what they do. Why reinvent the wheel right? Here’s what I’ve learned throughout all my research about how to get your products noticed on TpT.

Tips to Get Your Product Noticed

Square Thumbnails

Many well known TpT authors use square thumbnails. A thumbnail is the little picture that comes up when you search for a product. The square design seems to be much more appealing to the eye. Check out Lucky Little Learners page to see some eye catching thumbnails.

Tip – To create square thumbnails, set your powerpoint slide up to be 12 in x 12 in. Also remember to use a large, bold font so it’s easily read when buyers are browsing their search.

Tips to Get Your Products Noticed on TpT

Detailed Description

Once your product is ready, all you want to do is put it up on TpT as soon as possible to start seeing the $$ roll in. Don’t forget to take the time to write a detailed description that explains exactly what is in the resource. Check out Tara West’s resource to see a good example of a detailed description.

Tip – Add a “Let’s Connect” section that is clickable to your social media to add a personable touch and let your buyers find you on other platforms.

You’ll find this at the bottom of every one of my product descriptions!

Tips to Get Your Products Noticed on TpT

Add a Preview

It’s important to add a preview so buyers can get a sneak peak of the product and feel more comfortable purchasing.

For big resources – convert your resource to images and in a separate powerpoint layer the images so parts of the pages can be seen. See Deanna Jump’s resource here for a good example of this!

For small resources – create a preview from your original resource by duplicating the file and delete some of the pages (so buyers aren’t seeing your entire product) and write “PREVIEW” over the pages so they are protected. Turn this document into a pdf and upload.

Tips to Get Your Products Noticed on TpT

Market on Instagram

One way to show off your awesome resources is to post on Instagram. I created an Instagram account for only my teacher things. On there, I post my products in action and share sneak peaks of new products through my Instagram stories.

Tip – Use a program like Link in Profile to have a way for your buyers to click through to your product.

Tips to Get Your Products Noticed on TpT

Pin them on Pinterest

Another way to share your products are to post them on Pinterest. I created a business Pinterest account for my One Kreative Kindergarten brand to share only teaching things with followers. Pinterest is such a great tool and search engine for buyers to search for your key terms and find your products.

Tip – Make a separate photo using Canva pinterest dimensions for your pins.

Tip – Join group boards on Pinterest or Tribes on Tailwind and post in those groups to hopefully get your pin re-pinned.

Tips to Get Your Products Noticed on TpT

Post on Facebook

Now I have to admit, Facebook is the platform I know the least about because I’m just getting into it myself. However, I have joined many Facebook groups and liked different teacher pages, so I’ve noticed that many TpT authors promote on there too. I’ve seen Teach Create Motivate use Facebook lives to showcase her products. I also notice other authors posting links to their products to get the word out. Facebook can be a great marketing tool to share your resource to the teaching community.

Tips to Get Your Products Noticed on TpT

What do you do to get your perfect product noticed?

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