Free downloads are so appreciated by many teachers and are super important to have in your store but are often under-utilized by many TpT sellers. Now, I know what you’re thinking: how is a FREE download going to make me money on TpT? And, why is it beneficial to have free resources in my store? It’s actually more important than you might think. Read on to find out why.
The Importance of Free Resources on TpT
Showcases the Quality of Your Work
When you offer a free resource you’re able to show buyers what kind of work you do and the quality of it. Don’t just slap up a half put together product and call it a day.. make sure you put the same amount of effort into the free resources as you do your paid resources. Buyers are going to notice the quality and will more likely purchase from you in the future.
Gets Your Name Out
Let’s face it, more people are probably going to click download on a free resource than a paid. If that’s true then make your free resources worth it. At the end of all my resources, I have a thank you and credits page. This page links to my store and to my social media accounts as well as my blog. The idea is that if a buyer likes a product, they’ll search more of my products and my name is remembered for future buys.
Can Lead to Bigger Sales
You can also utilize free resources by making them a sample or a portion of a larger paid resource. A lot of TpT sellers will put a free sample of a larger bundle or big product so buyers can test out if they like the product before purchasing. This is similar to companies sending samples of a curriculum to help teachers and administrators decide if they want to purchase. I’ve utilized this in my Guided Reading Bundle. I put a portion of this resource (the reading strategy bookmarks) for free.
Do you utilize free resources in your Teacherspayteachers store? What kinds of free resources do you offer? Comment below!